Whether it’s brighter smile or a day without pain, our Ideal Living™ products improve lives in both big and small ways. We strategically market these one-of-a-kind home, fitness, health and wellness products on through direct response TV, home shopping TV, online, at major retailers and in your favorite catalogs. Making every purchase as easy as a few clicks, a phone call or another item in the cart at Target, Sam’s Club, CVS and more. Because in addition to creating products people simply can’t resist, we make sure they are always within easy reach.

A cleaner healthier home is integral part of a healthier you. That’s why we’re defining the future of home environment products. We combine award-winning design with the most advanced technology in our top-rated air purifiers, humidifiers, heaters and vacuum cleaners. And you’ll find them everywhere from Amazon to Bed, Bath and Beyond at an affordable price. Now that’s a breath of fresh air.

The best of science meets the best of nature in our Therabotanics supplements. Using clinically proven ingredients, these 100% natural formulas promote general health and wellbeing as well as treat specific conditions. And backed by years of multi-channel marketing experience, we make these natural remedies available online, on TV home shopping and at major retailers nationwide. Which makes it easier for everyone to live their best life yet.

The ERA Lifetime Achievement Award, which is not awarded every year, is presented to a member whose work has had a demonstrable impact on the industry.

“Katie Williams is a true visionary who has paved the way for many of today’s successful direct-response marketing professionals,” says ERA President and CEO Julie Coons. “She’s made significant contributions to this industry and it’s evident that the industry and her peers believe Katie is quite worthy of this prestigious honor.”

Williams will join past honorees: Billy Mays, Earl Greenburg, Rob Woodrooffe, Tim Hawthorne, Greg Renker, Joe Segel, Suzanne Somers, Mike Levey and Ron Popeil.